An author said about CEOs changing their philosophy...
"Solis proposes a modest, non-revolutionary approach. “Having theRight there he said that changing one's philosophy is revolution. I disagree.
executives change their philosophy is too hard a task,” he argues. Rather, he
recommends that social-media strategists step up and own the task of better
connecting their activities to the bottom-line business outcomes that the CEO is
Revolution implies changing one's actions without first changing one's philosophy. And evolution implies changing one's actions *only after* first changing one's philosophy.
One should change his mind before changing his actions. Otherwise he is coercing himself.
What is coercion? How to avoid coercion?
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